TAKE YOUR BUSINESS TO THE NEXT LEVEL
More Leads.
Better Customers.
Less Time Chasing Work.
We help Australian Home Service Businesses generate more enquiries, improve their online presence, and automate customer communication so they can focus on the work.
No lock-in contracts
Built for home service businesses
Australian-based support
Done-for-you setup
Watch me
THE PROBLEM
Still Relying on
Word of Mouth?
You're great at what you do.
But your online presence doesn't reflect the quality, professionalism, and expertise your business delivers.
The way customers find and choose businesses is changing fast, and it's difficult to keep up while running your business.
"The big companies are taking all the work."
"If people would recommend us more, we'd be fine."
"We've tried marketing before, and it was a waste of money."
"We are busy enough most of the time."
Inconsistent Work
You don't have a steady flow of new customers coming in, which means you don't have predictable income.
Does this feel familiar in your business?
Not Getting Found
No one knows your business exists outside of word of mouth & referrals.
Inconsistent Work
You don't have a steady flow of new customers coming in, which means you don't have predictable income.
Quoting Cheap Jobs
The referrals you do receive are cheap and don't help your business make money.
Quoting Cheap Jobs
The referrals you do receive are cheap and don't help your business make money.
Not Getting Found
No one knows your business exists outside of word of mouth & referrals.
Ads Don't Work
Maybe you've tried running ads, but you got poor quality leads, and the ad spend costs too much.
Ads Don't Work
Maybe you've tried running ads, but you got poor quality leads, and the ad spend costs too much.
Leads Fall Through
the Cracks
Enquiries get lost, forgotten, or never followed up with, costing you booked jobs.
Leads Fall Through the Cracks
Enquiries get lost, forgotten, or never followed up with, costing you booked jobs.
Too Much Time on Admin
You spend too much time quoting, following up, and chasing payments instead of generating high-paying work.
Too Much Time on Admin
You spend too much time quoting, following up, and chasing payments instead of generating high-paying work.
Meanwhile, competitors with better systems
continue winning the work.
It's not about working harder.
It's about having a system that works.
THE SOLUTION
We've Built A Complete Growth System
For Home Service Businesses
We don't throw leads at you and hope for the best; we remove the bottlenecks preventing your business from growing and improve the foundations that attract ready-to-buy customers on autopilot.
01 GET FOUND
We optimise your online presence, so you show up where local customers are searching.
This means:
More visibility.
More opportunity.
01 GET FOUND
We optimise your online presence, so you show up where local customers are searching.
This means:
More visibility.
More opportunity.
02 CAPTURE LEADS
Give the customer the confidence to choose your business with a high-converting website.
This means:
More leads coming in.
Less slipping through.
02 CAPTURE LEADS
Give the customer the confidence to choose your business with a high-converting website.
This means:
More leads coming in.
Less slipping through.
03 RESPOND FAST
Implement AI to automatically capture, qualify and respond to enquiries & missed calls 24/7 so you never miss a lead.
This means:
Better communication.
More booked jobs.
03 RESPOND FAST
Implement AI to automatically capture, qualify and respond to enquiries and missed calls 24/7 so you never miss a lead.
This means:
Better communication.
More booked jobs.
04 CONVERT & BOOK
Automatically fill your calendar with qualified customers for when you're available.
This means:
Save time.
Less effort.
04 CONVERT & BOOK
Automatically fill your calendar with qualified customers for when you're available.
This means:
Save time.
Less effort.
05 BUILD TRUST
Set up an automatic review system to encourage recent customers to leave a positive review.
This means:
More trust.
Rank higher on Google.
05 BUILD TRUST
Set up an automatic review system to encourage recent customers to leave a positive review.
This means:
More trust.
Rank higher on Google.
More Leads.
Better Customers.
Less Admin.
More Time.
More Money.
Everything works together.
One system is built to attract, capture, nurture and convert more leads while saving you time.
One team. One system.
Real results.
No lock-in contracts. No confusing packages. Just Growth.
Built specifically for
home service businesses.
We understand your industry, your customers, and what it takes to grow.
More Leads.
Better Customers.
Less Admin.
More Time.
More Money.
Everything works together.
One system is built to attract, capture, nurture and convert more leads while saving you time.
One team. One system. Real results.
No lock-in contracts. No confusing packages. Just Growth.
Built specifically for home service businesses.
We understand your industry, your customers, and what it takes to grow.
--- WHY YOU'RE LOSING LEADS ---
The Numbers Don't Lie.
A Strong Online Presence Drives Growth.
We use data and proven strategies to help home service businesses generate more leads, win more jobs, and build long-term success.
78%
SEARCH ONLINE BEFORE
CONTACTING A BUSINESS
Most customers search online before choosing a local service provider. If you're not visible, you're not getting the job.
96%
SEARCH ONLINE BEFORE
CONTACTING A BUSINESS
Most customers search online before choosing a local service provider. If you're not visible, you're not getting the job.
75%
JUDGE CREDIBILITY
BY YOUR WEBSITE
3 out of 4 customers judge a business's credibility based on their online presence and experience.
75%
JUDGE CREDIBILITY
BY YOUR WEBSITE
3 out of 4 customers judge a business's credibility based on their online presence and experience.
85%
MISSED CALLS MEAN
LOST JOBS
85% of callers won't call back if you don't answer. They simple move onto the next business on their list.
85%
MISSED CALLS MEAN
LOST JOBS
85% of callers won't call back if you don't answer. They simple move onto the next business on their list.
4.8x
MORE LIKELY TO CHOOSE A
BUSINESS WITH REVIEWS
Businesses with the most 5-star reviews are 4.8x more likely to be chosen over competitors.
4.8x
MORE LIKELY TO CHOOSE
A BUSINESS WITH REVIEWS
Businesses with the most 5-star reviews are 4.8x more likely to be chosen over competitors.
2-3x
MORE LEADS WITH STRONG LOCAL SEO
Businesses that rank in the top 3 of Google get
2-3x more leads than those that don't.
2-3x
MORE LEADS WITH
STRONG LOCAL SEO
Businesses that rank in the top 3 of Google get 2-3x more leads than those that don't.
--- HOW TO GET STARTED ---
A Simple 3-Step Process
We make growth simple. You focus on the work. We'll handle the rest.
01
BOOK YOUR
STRATEGY CALL
We learn about your business, your goals, and what's holding you back from getting more leads and customers.
Analyse your current presence
Discover growth opportunities
Build a custom growth plan
02
WE BUILD YOUR
GROWTH SYSTEM
Our team sets everything up for you: website, SEO, automation, reviews, and more. Everything works together to attract, capture and convert leads.
High-converting website
SEO & Google optimisation
AI lead capture and automation
Review & reputation system
Everything integrated & tested
03
YOU GET MORE
OPPORTUNITIES
Your system goes to work 24/7 bringing in more quality enquiries, booking more jobs, and saving you hours every week.
More quality leads
More booked jobs
Stronger brand & visibility
Less admin, more time
Real, measurable growth
We keep it simple
You get results
No confusing tech, No complicated process.
Just a proven system that delivers more leads, more jobs, and more time back in your day.
--- WHAT'S INCLUDED ---
Everything Your Business
Needs To Grow
A complete suite of tools and services designed specifically for home service businesses
One System.
More Leads
Less Stress.
We handle your online presence, lead generating, and customer communication, so you can focus on what you do best.
All-in-one growth system
Fully managed & done-for-you
Result-driven & built to scale
Ongoing support & optimisation
High-Converting
Websites
Modern, mobile friendly websites designed to turn visitors into enquires.
High-Converting
Websites
Modern, mobile friendly websites designed to turn visitors into enquires.
Google Business
Profile Optimisation
Get found in Google Maps and local search with a fully optimised profile.
Google Business
Profile Optimisation
Get found in Google Maps and local search with a fully optimised profile.
Local SEO
Setup
Rank higher in Google and attract more local customers searching for your service.
Local SEO
Setup
Rank higher in Google and attract more local customers searching for your service.
24/7 AI
Lead Capture
Capture, qualify and respond to enquires instantly, day or night.
24/7 AI
Lead Capture
Capture, qualify and respond to enquires instantly, day or night.
Missed Call
Text Back
Never lose a lead again. We text back missed calls automatically.
Missed Call
Text Back
Never lose a lead again. We text back missed calls automatically.
Automated Review
System
Get more 5-star reviews on auto pilot and build trust that drives more business.
Automated Review
System
Get more 5-star reviews on auto pilot and build trust that drives more business.
Calendar
Bookings
Let customers book jobs or quote directly from your website.
Calendar
Bookings
Let customers book jobs or quote directly from your website.
Lead
Notifications
Get instant alerts via SMS or email so you can respond fast and win more jobs.
Lead
Notifications
Get instant alerts via SMS or email so you can respond fast and win more jobs.
Business
Mobile App
Manage leads, messages and bookings on the go from your pocket.
Business
Mobile App
Manage leads, messages and bookings on the go from your pocket.
Unlimited Website
Updates
Need a change? We constantly improve your website to give the best chance of converting leads.
Unlimited Website
Updates
Need a change? We constantly improve your website to give the best chance of converting leads.
--- WHO WE WORK WITH ---
We Help Home Service Businesses
Get More Leads, More Jobs, and Grow.
We Help Home Service Businesses Get More Leads, More Jobs, and Grow.
We work with trades & home service businesses who are ready to take their online
presence seriously and build a business that runs consistently.
Trades & Installations
Plumbing Services
Electrical Services
HVAC / Air Conditioning
Roof Repair & Roofing
Solar Panel Installation
Garage Door Installation & Repair
Plus More
Security & Smart Home Services
Home Security System Installation
Security Camera Installation
Smart Home Automation Installation
Alarm System & Monitoring
Home Theatre Installation
Intercom System Installation
Plus More
Renovation & Construction
Kitchen Renovation Companies
Bathroom Renovation Companies
Home Builders / Extensions
Flooring Installation
Carpentry / Custom Woodwork
Painting & Decorating
Plus More
Maintenance & Cleaning
Pest Control Services
Pressure Washing / Exterior Cleaning
Carpet & Upholstery Cleaning
Window Cleaning
Gutter Cleaning & Gutter Installation
House Cleaning Services
Plus More
Outdoor & Property Services
Landscaping Services
Lawn Mowing & Lawn care
Tree Removal / Arborist Services
Pool Installation & Pool Maintenance
Fence Installation & Repair
Deck & Pergola Builders
Plus More
Don't see your business? That's fine, as long as your business is
related to home services we can help you.
Don't see your business? That's fine, as long as your business is related to home services we can help you.
--- TRUST BY HOME SERVICE BUSINESSES ---
Real Results. Real Busineses.
Real Growth.
Real Results.
Real Busineses.
Real Growth.
We don't just talk results. We deliver them.
Here's what business owners have to say about working with HeavyDutyScaling
Testimonials Coming Soon!
We're collecting data from
clients - check back soon.
--- ABOUT HEAVYDUTYSCALING ---
Meet The Person Behind
HeavyDutyScaling
Real systems. Real results. Built for trades & home service businesses.
Hi, I'm Leroy - the founder of HeavyDutyScaling.
Before starting this business, I spent 7 years working as a bricklayer. During that time, I worked alongside countless other trades and home service businesses. The one thing I noticed about them was that most of them had this one issue with their business, including the one I worked for.
These businesses were always complaining about when and how they might get their next job.
I knew exactly what the problem was. They didn't have the time, knowledge, or systems to market themselves effectively. That's why they struggled with leads.
Most of the businesses I spoke to often relied on word of mouth, referrals, or simply hoping the phone would ring. It hurt watching businesses suffer, so I choose to do something about it.
I decided to start HeavyDutyScaling and help solve this problem.
I wanted to provide a complete growth system that handles marketing, automations, and online presence, so businesses can focus on what they do best.
Portrait coming soon!
Let's Transform Your Business
If youβre looking for a better way to attract customers, convert enquiries, and manage your leads, weβre here to help.
Book a call and letβs see how we can support your growth.
--- GROWTH AUDIT ---
Get a Free Business Growth Audit
Get a Free
Business Growth Audit
Fill out your details below & discover what's stopping your home service business from getting more leads,
ranking higher on Google, and converting more visitors into customers.
You Have Questions,
We Have Answers.
How long does the call take?
The Zoom call should only take no longer then 30 minutes.
What happens after the call?
If I believe we're a good fit to help grow your business, I'll send you a short onboarding package to get everything started. This includes a few forms with questions about your business so we can set up your website, systems, and automation correctly from day one. You'll also receive step-by-step video tutorials showing you exactly how to grant us access to your Google Business Profile, allowing us to optimise it for maximum visibility and lead generation.
Are there lock-in contracts or guarantees?
No. We don't believe in locking businesses into long-term contracts, so you're free to cancel at any time. While no marketing agency can ethically guarantee a specific number of leads or revenue, we do guarantee that we'll continuously work to improve your online presence, optimise your systems, and implement proven strategies designed to generate more opportunities for your business. Our success is built on delivering results that make you want to stayβnot because you're locked into a contract.
How long will it take to start seeing results?
The timeline depends on your business, your location, and the services you choose. Some improvements, like a new website, faster lead response times, and automated follow-ups, can have an immediate impact. SEO and Google Business Profile optimisation typically take longer, often several weeks to a few months, as Google needs time to recognise and reward the changes. Our goal is to build a system that delivers consistent, long-term growth rather than short-term spikes.
Can it integrate with my existing systems?
Yes, to an extent. Our platform integrates with many popular business tools and software. If you're already using systems for quoting, invoicing, calendars, or customer management, we'll assess what you currently have and integrate where possible. If a direct integration isn't available, we'll recommend the best alternative or workflow to keep your business running as smoothly as possible.
Do I need to learn any new software?
Not much at all. We've designed everything to be as simple and user-friendly as possible. We'll guide you through the setup, provide easy-to-follow video tutorials, and be available if you need help. Most clients are comfortable using the system within a day or two, even if they're not particularly tech-savvy.
How much does this cost?
Our pricing depends on the package that's the best fit for your business and goals. We have packages ranging from $249 to $1499. During your strategy call, we'll learn more about your business, explain your options, and recommend the solution that will provide the most value. We believe in transparent pricing with no hidden fees, and there are no lock-in contractsβyou can cancel at any time.
Have a Question?
Message me on Instagram, Facebook or SMS/Email
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