Privacy Policy

Heavy Duty Scaling. (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth).

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, submit an enquiry, book an appointment, communicate with us or use any of our services.

By accessing our website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

Business Information

HeavyDutyScaling

ABN: 44 361 603 614

19–23 Bynan Street

Echuca VIC 3564

Australia

Email: [email protected]

Phone: +61 480 844 261

Website: https://heavydutyscaling.com

What Personal Information We Collect

Depending on how you interact with us, we may collect:

Identity Information:

- Full name

- Business name

- Job title

- ABN (where applicable)

Contact Information:

- Email address

- Phone number

- Business Address

- Business details

- Job or service-related information

- Any other information you provide through forms, chat, or communication

Business Information:

- Industry

- Services offered

- Business goals

- Budget

- Project requirements

Appointment Information:

- Preferred meeting times

- Calendar bookings

- Consultation notes

Communication Information:

- Messages submitted through forms

- Emails

- SMS messages

- AI chatbot conversations

- Phone call recordings

- Meeting recordings

- Social media messages

Technical Information:

- IP address

- Device type

- Browser

- Operating system

- Referring website

- Time zone

- Screen resolution

- Language preferences

Website Usage Information:

- Pages visited

- Time spent on pages

- Click behaviour

- Scroll behaviour

- Navigation patterns

- Advertising interactions

- Conversion events

Marketing Information:

- Advertising source

- Campaign attribution

- UTM parameters

- Lead source

- Marketing preferences

Uploaded Content:

Where applicable, you may provide photographs, files, documents or other information relating to your enquiry or project.

How We Collect Information

We collect information when you:

- Visit our website

- Complete an enquiry form

- Request a quote

- Book a strategy session

- Download resources

- Contact us by email

- Call us

- Send us SMS messages

- Communicate with our AI assistants

- Interact with our advertisements

- Submit Facebook Lead Forms

- Submit Google Lead Forms

- Participate in surveys

- Leave reviews

- Subscribe to marketing communications

- Engage with us on social media

Information may also be collected automatically through cookies, pixels, tags, scripts and similar technologies.

How We Use Your Information

We may use your information to:

- Respond to enquiries

- Provide quotations

- Deliver services

- Schedule appointments

- Manage customer relationships

- Improve our website

- Improve our services

- Send requested information

- Provide customer support

- Verify identity

- Detect fraud

- Maintain security

- Process payments

- Comply with legal obligations

- Conduct internal reporting

- Improve marketing campaigns

- Develop new services

- Send newsletters

- Send promotional material

- Request reviews

- Conduct customer satisfaction surveys

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, understand user behaviour, personalise experiences and measure advertising effectiveness.

These technologies may include:

- Browser cookies

- Google Analytics

- Google Tag Manager

- Google Ads Conversion Tracking

- Google Enhanced Conversions

- Meta Pixel

- Remarketing technologies

- Cross-device tracking

- First-party cookies

- Third-party cookies

- Local storage

- Server logs

- Web beacons

- Tracking pixels

These technologies help us:

- Improve website performance

- Measure marketing campaigns

- Analyse visitor behaviour

- Understand website usage

- Optimise user experience

- Deliver relevant advertising

- Prevent fraud

- Improve our services

Most browsers allow you to disable cookies. Doing so may affect website functionality.

Advertising and Remarketing

We advertise our services using online advertising platforms.

These platforms may collect information about your interactions with our website to:

- Measure advertising performance

- Attribute conversions

- Build audience segments

- Deliver personalised advertisements

- Show remarketing advertisements

- Optimise advertising campaigns

Advertising technologies may continue to evolve and we may adopt additional advertising platforms where appropriate.

Analytics

We use analytics technologies to better understand how visitors use our website.

Analytics may collect information including:

- Device information

- Browser information

- Pages viewed

- Session duration

- Navigation paths

- Conversion events

- Geographic region

- Traffic source

- Advertising performance

Analytics data may be aggregated and anonymised where appropriate.

AI, Automation and Communication Technologies

We use artificial intelligence and automation tools to improve customer service and business efficiency.

These technologies may assist with:

- Responding to enquiries

- Booking appointments

- Qualifying leads

- Answering common questions

- Following up enquiries

- Sending reminders

- Customer support

- Marketing automation

AI-generated responses may be reviewed by authorised members of our team.

Automated technologies assist our business but do not replace appropriate human oversight where required.

Phone Calls, SMS and Conversation Recording

To improve service quality, training, security and record keeping, we may record or store:

- Phone calls

- SMS conversations

- Email correspondence

- AI chatbot conversations

- Online meetings

- Consultation notes

These records may be retained for as long as reasonably necessary for legitimate business purposes or to comply with legal obligations.

Marketing Communications

With your consent, or where otherwise permitted by law, we may contact you via:

- Email

- SMS

- Telephone

- Social media

- Automated messaging systems

You may unsubscribe or opt out of marketing communications at any time.

Service-related communications may still be sent where necessary.

Disclosure of Personal Information

We may disclose personal information to trusted third parties where reasonably necessary to operate our business.

These may include:

- CRM providers

- Website hosting providers

- Cloud service providers

- Marketing platforms

- Advertising platforms

- Analytics providers

- AI technology providers

- Payment processors

- Scheduling platforms

- Email providers

- SMS providers

- Professional advisers

- Legal advisers

- Accountants

- Government authorities where required by law

We do not sell your personal information.

We take reasonable steps to protect your personal information from misuse, loss, or unauthorised access.

Your data is stored using secure platforms and systems.

International Data Transfers

Some service providers operate servers outside Australia.

By interacting with our website or services, you acknowledge that your information may be transferred to, processed and stored in countries outside Australia where our service providers operate.

We take reasonable steps to ensure those providers maintain appropriate security standards.

Data Security

We implement reasonable technical, administrative and organisational safeguards to protect personal information.

These measures may include:

- SSL encryption

- Secure hosting

- Password protection

- Multi-factor authentication

- Restricted staff access

- Security monitoring

- Backup systems

- Access controls

While we take reasonable precautions, no system can guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary to:

- Provide our services

- Meet legal obligations

- Resolve disputes

- Maintain business records

- Improve our services

- Protect our legal rights

When information is no longer required, we will take reasonable steps to securely destroy or de-identify it where appropriate.

You may request access to or correction of your personal information by contacting us at: [email protected]

Your Privacy Rights

Subject to applicable law, you may request to:

- Access your personal information

- Correct inaccurate information

- Update information

- Request deletion of information

- Withdraw marketing consent

- Lodge a privacy complaint

Requests can be made using the contact details below.

Reviews, Testimonials and Media

Where you provide a review, testimonial, photograph or other content, you acknowledge that we may publish that material for marketing purposes with your permission.

If you later wish to withdraw your permission, please contact us.

Children's Privacy

Our services are intended for businesses and business owners.

We do not knowingly collect personal information from children under the age required by applicable law.

If we become aware that such information has been collected inadvertently, we will take reasonable steps to remove it.

Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review their privacy policies before providing personal information.

Business Transfers

If HeavyDutyScaling undergoes a merger, acquisition, sale of assets, restructure or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised effective date.

Your continued use of our website following any update constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or your personal information, please contact us.

HeavyDutyScaling

Email: [email protected]

Phone: +61 480 844 261

Australian Privacy

This Privacy Policy is governed by the laws of Australia. HeavyDutyScaling seeks to handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth), where applicable. If you believe we have mishandled your personal information, please contact us so we have the opportunity to investigate and respond.

Last Updated: 30 June 2026